Our Guiding Light, For An Eternity
The name ‘Amarantha’ is a tribute to Mr. Amar Lulla, who was not only our mentor but also a visionary spirit whose ideas are the cornerstone of our work. He was a firm believer in nature’s healing powers and a strong advocate of Ayurveda’s unmatched potential.
A stalwart of the pharmaceutical industry, he was instrumental in making affordable HIV AIDS medicine available to people globally. Yet, he carried a daily dose of turmeric powder with him wherever he travelled. That’s also where our brand gets its identity of effective, accessible, and convenient Ayurveda. His core values – transparency, swift responsiveness, philanthropy, and nurturing individual growth, are at the centre of our organisational values.
Our Potent Ayurvedic Products Are A Result Of
Cutting-edge Research and Development
Our in-house R&D Centre focuses on rigorous research and innovation. This helps us create effective patented formulations by blending Ayurvedic principles, standardised ingredients, and modern technology.
Manufacturing In Line with Global Standards
A cutting-edge manufacturing unit that meets the stringent WHO GMP guidelines, a distinction held by few in the Ayurvedic field nationwide.
Stringent Quality Checks
Before reaching you, our products undergo several quality tests at our Quality Control Unit. This unit comprises state-of-the-art instruments for analysing the finished products, ensuring compliance with the highest standards and regulatory guidelines.
Patented Formulations, Crafted with Precision
All our formulations are born from the synergy between Ayurvedic principles and the invaluable clinical experience of our formulators and doctors.
Selection
We select each of our ingredients based on rationality and their potential to work harmoniously for maximum therapeutic benefits.
Tech integration
We blend these standardised ingredients with modern technology to create synergistic formulations.
Standardisation
To maintain unwavering quality, safety, and efficacy, we standardise our ingredients, right down to the active marker compounds.
Our goal? To unlock the full spectrum of their potential and deliver unmatched efficacy
World-class instruments used for standardisation
High-performance liquid chromatography (HPLC)
UV spectrophotometer
Rotary evaporator
High-performance thin- layer chromatography
Certified Safety, Proven Efficacy
We adhere to stringent regulatory guidelines, ensuring that our products remain stable both physically and chemically, throughout their shelf-life. Our formulations undergo comprehensive assessments, including:
Safety/toxicity evaluations covering both acute and sub-chronic aspects
Pre-clinical efficacy studies to ensure our formulations deliver on their promises
Clinical trials to establish the safety and efficacy of our formulations
Recommended By Doctors, Loved By Patients
Over the course of two decades, we have earned 7 national and 7 international patents, as well as published 35 research papers, a testament to our dedication to formulating effective Ayurvedic remedies.
Yet, the true measure of Amarantha’s success extends beyond awards and patents. It resonates most profoundly through the positive feedback from doctors and patients alike, solidifying our position as a trusted name in the world of Ayurveda.
